Saturday, February 13, 2016

Message to the Hillary Clinton Campaign

I almost can't believe I'm getting involved given my strong opposition to her '08 campaign.  At any rate, I decided to send her campaign a message about what I think they should do.

I can't say that I'm a very strong supporter, but I can see that Hillary Clinton is not doing as well as she should at communicating her message and strengths.  I wanted to share two suggestions to the campaign.

1. You've probably heard this one before, but voters (including myself) still really don't have a good sense of what Hillary is driven by.  What is her conceptual framework for how the economy works, how government works, the problems and solutions?  What is the theory of change?  People wouldn't necessarily expect the end game to materialize, but we all would like to know what it is.

2. Do NOT go on a full-on attack on Sanders.  Instead, start talking about management strategies and really get into the weeds.  People love that crap a la. the Checklist Manifesto, Getting Things Done, 6 Omega, etc.  Talk about how you run an effective meeting, how to manage an ineffective meeting run by someone else, how important it is to be in control of agenda-setting, etc.

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