There was an interesting article in Fast Company about Vestas, which is promoting a trustmark, WindMade.
In order for consumers to account for the externalities of business such as environmental damage, more information is needed about products other than just quality and price. That is why certifications such as Energy Star, USDA Organic, and Fair Trade will be increasingly important for helping consumers make decisions about products and business models. How can this be implemented? Third party certification and reviews may become a bigger industry. On the other hand, this might be expensive for the consumer as well as small businesses. It would be an additional barrier to entry for a startup, which is not necessarily something we'd want. It would be desirable to achieve greater transparency without the extra cost.