Yesterday I splurged at Aveda, which is this skin and hair care product store founded by Horst Rechelbacher, who sounds like an interesting guy.
Here's a TIME article about the environmental beauty products movement.
I think the products work well (maybe?) but definitely, I just really like how everything smells. I am also impressed that Aveda is supposedly at the forefront of environmental business. At the same time, it is hard to tell real impact from greenwashing.